Advertising hasn’t said its last word! Far from it! It is being modernised, reinvented and transformed to adapt to the demands of marketers and new consumer behaviours. The practices of intrusive advertising have probably undermined this Outbound Marketing tool in favour of Inbound Marketing, whose approach is more nuanced and subtle.
But the communication triptych – POEM (Paid, Owned, Earned Media) – would be orphaned without advertising, which still has a place of choice among the tools used by communicators. Advertising or the purchase of advertising space is now becoming more subtle, through new formats that are more skilfully integrated into a Media site, without losing visibility.
The impact of digital advertising campaigns can be measured, which rightly reassures company directors and marketing and communications teams. It becomes modular and traceable, and can be adapted as the campaign progresses.
Digital advertising and programmatic advertising make it possible to target the audience even more effectively, while controlling the messages. The impact of the campaign will be stronger and more immediate.
Advertising inserts can also take a more informative, content-rich form. Slipped in between two articles, digital or traditional advertorials become a vector of information, allowing total control over the message, the targeting and the timing of its distribution.
Our agency can provide you with its expertise in developing an advertising communications strategy, choosing media and supports, implementing the campaign and monitoring its progress.
Advice on B2B and B2C advertising campaigns: channels, media, titles, messages, methods, frequency, budget, etc. Online, offline, radio and sponsorship campaigns. Campaign proposals, ...
Managing and optimizing media buying, negotiating rates with advertising agencies or advertising managers, seeking out additional opportunities, etc.
Managing insertions, monitoring campaigns with the advertiser and the media, planning & timing, developing messages, etc.
Management of programmatic campaigns, definition of targets, messages, media, etc. Deployment via a dedicated, specialist team. Arbitration, adjustments throughout the campaign, etc.
Messages, content writing: web or print advertorials, creation of the advertising campaign by an art director, radio spots. Monitoring the production of advertisements, ...
Detailed monitoring of the campaign from the insertion order to invoicing by the media. Support for the advertiser to ensure rigorous and regular monitoring throughout the campaign.
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Press relations have evolved to become more digital and personalized. It is no longer limited to journalists, but extends to a wider range of influencers. What’s more, modern PR is SEO-friendly, which means it’s optimized for search engines, increasing visibility and impact. It also takes into account the increasingly demanding nature of journalists’ work.
We take a holistic approach to content creation, considering SEO requirements and best practices for each communication channel. Our content is adapted for a variety of platforms, including blogs, newsletters and social networks, and is always aligned with corporate objectives.
Absolutely. Advertising has evolved to become more subtle and integrated, without losing visibility. With digital advertising, companies can target their audience more effectively. Advertising campaigns are also measurable and scalable, offering greater flexibility.
International communication is crucial for companies seeking to expand on a global scale. It enables a consistent brand image to be conveyed, while adapting methods and messages to the cultural and linguistic specificities of each market. This requires expertise in communications strategy, content adaptation, and a presence via a local communications agency that masters the country’s codes. To ensure consistency in international communication, we use our international network of agencies to guarantee that all elements of communication, from message to tone to channels used, are adapted to local cultures while respecting the overall objectives of the communication strategy.
Our team are SEO experts and follow best practices to ensure that content is not only of high quality but also optimized for search engines. This includes the use of appropriate tags, article length, and relevant keywords.
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